Metaverse Hotspot Policy Overview

1. Expert Symposium and Unveiling Ceremony of China Business Metaverse Research Institute Held

On September 22, the Expert Symposium and Unveiling Ceremony of the China Business Metaverse Research Institute was held at the China Business Media Group. The Deputy Director and Secretary-General of the China Business Metaverse Research Institute presided over the meeting and introduced the development and operation of China’s business community. China Business Magazine is a national authoritative economic publication that integrates authority, theory, foresight, and professionalism, and has high academic value and social influence.

The China Business Metaverse Research Institute was established by the China Business Media Group with the aim of promoting the development of metaverse-related technologies and industries.

The “Cultural and Tourism China Metaverse” project was officially launched on September 22 during a cloud briefing held in Beijing. Liu Qiang, the Party Committee Secretary, Chairman of China Cultural Media Group Co., Ltd., and Editor-in-Chief of the China Culture Daily, introduced the project and announced its official launch.

Additionally, China Cultural Media Group will take the lead in establishing the “Cultural and Tourism China Metaverse” Ecological Alliance. The alliance is set to be officially established at the first “Cultural and Tourism China Metaverse” Ecological Conference, which will be held in Fuzhou City, Fujian Province, on November 8th and 9th.

IP-Led, China’s First Metaverse-Themed Animation Park – Leshan Kaka Animation Kingdom

In the current wave of the metaverse, it is a critical moment for the cultural and tourism industry to quickly adjust and develop itself. Leshan Kaka Animation Kingdom is a key project for Mancheng Cultural Tourism Company in the domestic layout of a new generation of urban digital cultural tourism. It is also a pioneering experiment that integrates the concept of the metaverse with culture, commerce, and tourism, linking the metaverse in all dimensions from content IP planning, IP operation, digital technology experience hall construction, and park operation model innovation.

Kaka Animation Kingdom will integrate cultural IPs, and through technological integration and innovation such as 5G, AI, virtual reality, XR/AR/VR/MR, holographic interactive experience, naked-eye 3D, and digital humans, it will empower the upgrade of the cultural and tourism industry. It will allow visitors to enjoy a wonderful experience of virtual reality traversal and boundless time and space, becoming a new type of cultural, commercial, and tourism benchmark project with a strong attraction effect in the market.

CCTV Network Explores the Metaverse Application and Will Launch the Digital Collection Sales Platform YSC on September 16th

According to a CCTV Network news release on September 16th, the CCTV Network will officially launch its incubated digital collection sales platform – YSC (Yuan Shuzang) on September 16th. As an innovative application of blockchain technology, digital collections have a positive promotional value for the dissemination of Chinese culture and are also a necessary content foundation for the rapid implementation and development of the metaverse industry.

The launch of “Yuan Shuzang” is an important practice for the CCTV Network to explore the application of the metaverse. It is also an active attempt to spread Chinese culture through a “new carrier”. The aim is to use digital collections and digital art as a new carrier to carry forward Chinese culture, and to continuously promote the sharing of Chinese cultural achievements among the public in a more diverse and effective way.

The first-ever metaverse court trial in China took place in Xiamen on September 23rd. Simultaneously, students from the Class of 2021 Master of Law program at Xiamen University’s School of Law participated in the trial online. While physically present in the classroom, the students entered a three-dimensional virtual courtroom space through their metaverse avatars and “observed” the trial proceedings. The court investigation, evidence presentation, and court debate were all conducted smoothly and clearly within the metaverse.